CGI by Fabio Zip.
As part of the collaboration between TITLE and adidas for The Originals Issue, I took on the art direction for a short teaser video. This nine-second video was created
to effectively announce the partnership between the two brands and to establish an initial visual connection to the content of the upcoming publication. Working closely with CGI artist Fabio Zip, my focus was on the concept and creative direction of the project. The goal was to create a dynamic visual aesthetic that captures both the innovative energy of adidas and the artistic diversity of TITLE.
The video serves as a concise and powerful introduction to the campaign, immediately capturing attention with its modern, computer-generated imagery.
Team:
Lena Manger
Daniel Jurkschat
Kevin Moll
CGI by Fabio Zip.
As part of the collaboration between TITLE and adidas for The Originals Issue, I took on the art direction for a short teaser video. This nine-second video was created
to effectively announce the partnership between the two brands and to establish an initial visual connection to the content of the upcoming publication. Working closely with CGI artist Fabio Zip, my focus was on the concept and creative direction of the project. The goal was to create a dynamic visual aesthetic that captures both the innovative energy of adidas and the artistic diversity of TITLE.
The video serves as a concise and powerful introduction to the campaign, immediately capturing attention with its modern, computer-generated imagery.
Team:
Lena Manger
Daniel Jurkschat
Kevin Moll
Selected Work
