TITLE Magazine explores new aesthetics through topics of culture, art, fashion, beauty, and identity. Founded in 2019 with a mission to offer a deep dive into the current evolution of artistic identity and expression, TITLE celebrates the diversity of communities, infusing culture with shapeshifting ideas about time and freedom, reality and space, boundaries, and illusions.

The project TITLE: Issue 05 – The Originals was created in collaboration with adidas and TITLE, aiming to publish a publication in Germany for the Cologne region as part of the international campaign. The goal was to promote Flockey Oscar, a newcomer talent in the fields of dance, performance, and poetry.

The challenge was to create a visual identity that reflected both the core brand values of adidas and the brand guidelines, as well as the diverse cultural expressions of TITLE. My role encompassed art direction, print management, and editorial design, working closely with Lena Manger and Daniel Jurkschat. We placed a strong emphasis on integrating modern typographic elements and creative layouts to present the content in a dynamic and engaging way. The project highlights the synergy between fashion and culture and underscores adidas' commitment to supporting emerging talents.

170x240 mm
68 pages
softcover, embossed
English
Printed in Germany

Team:
Lena Manger
Daniel Jurkschat
Kevin Moll